Boots took-over two of Dublin’s busiest retail centres to drive footfall into stores and help shoppers pick up the purrfect gift this Christmas.

At Dundrum we transformed the main entrance corridor into a fairy-tale wonderland, complete with footprints guiding shoppers all the way to the Boots store.

We also launched a first-to-market format in Jervis, an unmissable lift wrap featuring some of your most-loved fairy-tale characters.