For the Irish launch of Cheez-It, we made sure the boldest flavour in snacking landed with serious impact.

Sipit took over the entranceways of some of the busiest Dunnes Stores, Tesco, and SuperValu locations nationwide, putting Cheez-It directly in the path of high-intent shoppers.

Big on flavour. Even bigger on impact.

Explosive creative. Unmissable placements. Nationwide attention.