Diet Coke sponsored the Beauty MRKT, a three-day beauty takeover, offering an immersive experience for beauty fans of all ages.

Visitors could explore emerging trends, discover new products and techniques, and attend expert-led talks and live demonstrations.

From viral beauty moments to homegrown brands and industry insiders shaping what’s next, the event celebrated Ireland’s evolving beauty scene and we made sure headline sponsor Diet Coke was front and centre of it all.