The Road Safety Authority delivered a deeply emotional and impactful campaign designed to make audiences take a look, quite literally, t the reflection of their own driving.

We targeted high-dwell environments by utilising mirrors in public bathrooms across gyms, bars, and retail centres. As individuals looked at themselves, they were confronted with powerful creative, including personalised “death notice” visuals or immersive traffic stop simulations, forcing a moment of pause and self-reflection.

The installation didn’t just communicate a message; it created a deeply personal experience, encouraging people to reconsider their driving behaviours in a way that felt immediate, confronting, and unforgettable.