Turning Blue Monday Red.

Blue Monday - supposedly the most depressing day of the year, got a much-needed mood boost thanks to 98FM.

To flip the script, we partnered 98FM with one of Dublin’s most loved cafés, Coffeeangel, and surprised morning commuters live on air with the announcement of free coffee.

On-air promos rolled out across the morning, building momentum until it was revealed that all eight Coffeeangel locations citywide were taking part. Listeners were encouraged to head in and grab a free cup, turning a gloomy Monday into something worth smiling about.

The campaign was amplified both on-air and online, with 98FM’s street team, the Thunders, popping up at key locations across the city. Morning show presenters Rebecca and Brendan even joined the action, taking the mic to their nearest store to meet listeners and soak up the atmosphere.

A simple idea. Perfect timing. Citywide positivity.