To amplify Avonmore Slimline’s New Year message, we partnered with a selection of standout cafés across the city.

On launch day, 1st of January, we gave away 100 free Avonmore Slimline coffees per store, driving trial and immediate engagement. Throughout the campaign, customers who chose Slimline as their milk option received discounted tea and coffee, rewarding small, positive choices at the point of purchase.

The idea was simple: long-term goals are built on small, everyday decisions. “Be More in ’23” was about those incremental shifts, like opting for skimmed milk over full fat, that make healthier choices feel easier and more achievable.