A student-targeted campaign for Pot Noodle that tapped directly into campus life across Ireland.

Working with our college partners - University College Dublin, Dublin City University, Technological University Dublin, University of Limerick, University College Cork and University of Galway - we rolled out bespoke Pot Noodle–style coffee cups designed to mirror the iconic Green Chicken & Mushroom flavour.

By using the familiar shape of a takeaway coffee cup to replicate the look of the classic pot, we created a clever visual disruption on campus.

The result? What felt like a Pot Noodle pandemic, with thousands of students carrying what looked like the iconic pot into lectures and libraries nationwide.

A simple idea. Instantly recognisable. Mass campus impact.