Sometimes brands bark up the wrong tree when it comes to partnerships. Other times? They absolutely nail it.

Butternut Box teamed up with Sipit’s network of dog-friendly cafés to serve up a fresh take on dog food.

To celebrate the collaboration, the first 100 customers arriving with their furry friends received a complimentary Butternut Box meal.

The partnership didn’t stop there. All customers left with a 50% off their first Butternut Box order using the promo code “coffeepups”, featured on the cups.

A pawsome pairing, blending brand, community, and canine loyalty.